Jaguar is about to become a single-model manufacturer with only the F-Pace SUV escaping dramatic cuts at the British brand.
According to a report by Autocar, the E-Pace and electric I-Pace will be axed, following the demise of the XE, XF and F-Type in June.
“They’re all close to zero-profitability products,” JLR CEO Adrian Mardell explained to investors. “We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures,” he added.
Those new vehicles will all be purely electric, but have little in common with the axed I-Pace which achieved just 5,386 retail sales in 2024 compared to the F-Pace’s 23,351.
Despite its success the F-Pace will also be dropped when Jaguar becomes an electric-only brand in 2025, with the first vehicle of the new era expected to be a four-seater GT to rival the Porsche Taycan. The promised specs are impressive: 600 hp, a range of over 400 miles, and ultra-rapid charging that would add 200 miles in 15 minutes. All that is reflected in the price which will top £100,000—the highest Jaguar has ever asked for a series production model. Even that will be dwarfed when the company follows up with a luxury SUV in 2026, offering drivers an emissions-free alternative to Bentley’s Bentayga.
The company began investing in its electric future in 2023 and is expected to spend some £15 bn by 2028 on the transition. With several manufacturers back-tracking on their plans for full electrification will Jaguar’s big gamble pay off?
All electric Good luck there then even Volvo has seen the error of their ways.
Totally agree. Have Jaguar not looked at the resale value of the Taycan! To a large extent, these used 4-door sports are simply not wanted and used values drive future growth in new. But what do I know!!
Jaguar big leep of faith, shame as it leaving all its customer behind as well.Best thing is to make three wheelers if they only want to sell 1 vehicle to a mass market and stay in India good luck and goodbye forever.
Well that’s a very clever move from Jaguar. Dump the reasonably well selling F Pace & replace it with something based on the miserably received I Pace.
Another British brand down the pan by the end of next year..
F-pace was a great successfully story. Huge handsome car entered market with great quality and acceptable price. I expect same version with electric. Maybe small make up but keeping the muscles rather than moving childish electric style.
I really feel like Jaguar is disappearing its so sad I absolutely love my 24 plate F Pace it’s a big strong car, a car like this deserves an engine not a battery like a toy car.
I will never buy an electric car.