- Hagerty launches ECO, a voluntary Enthusiast Carbon Offset programme created to help motorists reduce the carbon footprint of their vehicles
- ECO allows drivers to discover their CO2 emissions by entering their vehicle’s type and expected mileage into a digital emissions calculator
- The initiative is powered by Chrome Carbon, a renowned reforestation and carbon reduction business based in the UK
- Drivers do not need to be a Hagerty customer, nor do they need to purchase a Hagerty insurance product or event ticket, to participate in the ECO programme
Northamptonshire 26th January 2023
Hagerty, an automotive lifestyle brand and a leading specialist insurance provider, today officially launched its ECO initiative in the UK, a voluntary Enthusiast Carbon Offset programme created to help motorists reduce the carbon footprint of their vehicles in an easy, convenient, and transparent way.
ECO is the first step in a holistic Hagerty Impact strategy that will educate and empower enthusiasts to drive positive change across a range of social and environmental activities. In the US, Hagerty will offset all emissions from its classic fleet and driving events, in 2022, this included the California Mille and Greenwich Concours Driving Tour. RADwood, Festival of the Unexceptional and Hagerty Hillclimb events in the UK will eliminate the use and sale of single-use plastics throughout 2023.
ECO allows drivers to discover their CO2 emissions by entering their vehicle type and the expected mileage they want to offset into a digital emissions calculator powered by Chrome Carbon, a reforestation programme and industry leading carbon reduction initiative for automotive enthusiasts.
The calculator helps owners recognise their vehicle’s impact and allows them to offset multiple times its CO2 emissions by planting trees locally. Chrome Carbon partners with certified climate bodies and organisations to fund highly ranked reforestation and carbon reduction projects with real and measurable gains.
Planting trees is one of the most impactful and affordable ways of taking CO2 out of the atmosphere and restoring natural habitat, according to scientists. Chrome Carbon partners with organisations working closely with national forest agencies, local forest experts and farmers, making sure that the right trees are planted and looked after in the most relevant locations.
Drivers do not need to be a Hagerty customer to take part in Hagerty’s ECO programme, as the initiative is available to all vehicle owners interested in offsetting the carbon emissions associated with driving their vehicle.
Hagerty International Managing Director Mark Roper said, “Hagerty is committed to helping drivers reduce the carbon footprint of their vehicles in a simple and affordable way. The Hagerty ECO initiative is completely voluntary and can be purchased separately from any Hagerty product and while we believe this scheme offers the best solution on the market, we fully respect that some owners may not want to partake in such an initiative just yet.”
Hagerty ECO can be purchased independently by any classic vehicle owner. For more information, click here.
Editors Notes
About Hagerty, Inc. (NYSE: HGTY)
Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty’s purpose is to save driving and car culture for future generations. In the U.K., Hagerty operates the renowned Festival of the Unexceptional event, in addition to RADwood U.K. and the Hagerty Hillclimb.
For more information on Hagerty please visit www.hagerty.co.uk
Media enquiries: media@tonic-collective.com
About Hagerty Impact
Our Impact strategy aims to leverage our position as the world’s largest membership organization for car lovers to be a catalyst for positive change across the issues that matter most to our teams, our members, the broader automotive community, our shareholders, and the planet at large.
About Chrome Carbon
Chrome Carbon partners with organizations working closely with national forest agencies, local forest experts and farmers, making sure that the right trees are planted and looked after in the most relevant locations. The company’s projects include wildfire restoration in North America, rainforest restoration in Brazil, rebuilding animal habitat in Africa and more.
ChromeCarbon is a reforestation and climate actions initiative by and for automotive enthusiasts. It is about repairing, restoring, and preserving not only our machines, but also our environment. The company’s projects include reforestation, afforestation, revegetation and agroforestry in North America, South America, Europe, and Africa.
Forward-Looking Statements
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