- Hagerty, one of the world’s largest automotive lifestyle brands, partners with Bicester Heritage, the UK’s centre of excellence for classic vehicles
- Scramblers launched at the June Bicester Heritage Scramble event, of which Hagerty is the exclusive insurance partner
- Scramblers partnership sees Hagerty branding and content across a variety of digital and live experiences offered to its members
- Hagerty reaches millions of global enthusiasts every month through their engaging editorial content, shows and events, digital experiences, and a number of exclusive YouTube series
- Bicester Heritage is the Home of Historic Motoring in the UK, located on a 444-acre former RAF Bomber Training Station
Northamptonshire: 5th July 2021
Hagerty is best known as a classic vehicle insurer, but with a 600,000-member strong Drivers Club, a magazine with 1.9m readers, more than 1m monthly unique users visiting its media site and 1.6m subscribers on YouTube, it is one of the world’s largest automotive lifestyle brands.
As Hagerty strengthens its global offering to the motoring enthusiast, Hagerty UK announces a further exclusive partnership with Bicester Heritage to launch Scramblers, a new membership club born from the success of the Scramble events.
Bicester Heritage started a revolution in historic vehicle ownership in the UK, creating the UK’s centre of historic motoring excellence across its beautiful 444-acre former WW2 RAF Bomber Training Station. Their Scramble events attract tens of thousands of automotive enthusiasts every year, from around the world.
Hagerty exists to save driving for future generations, with every element of the business designed to appeal to those who love cars and car culture. Constantly looking for ways to add value to its clients, Hagerty partners with premier automotive organisations and events to deliver engaging media and content as well as special access and experiences. Scramblers aligns perfectly with this ethos.
As a launch partner Hagerty branding will be seen throughout the Scramblers website, at their monthly member meets and via selected digital promotions across Scramblers editorial and content platforms.
Speaking of the partnership Lee Mathewson, Managing Director for Hagerty UK, said “Hagerty is an automotive brand which inspires the classic car community to use their vehicles and share the joy of the hobby far and wide. We are constantly looking for ways to add value to our clients. and this latest partnership with Scramblers delivers on that while perfectly aligning with our existing Scramble sponsorship.”
Philip White, Senior Brand and Marketing Manager for Bicester Motion, said “Our new Membership provides classic car owners with the chance to immerse themselves in the action at Bicester Heritage, continuing the magic of our acclaimed Scramble events at our new monthly member ‘Assemblies’. Joining forces with Hagerty to redoubles our efforts to encourage regular classic car use and to be the beating heart of this great industry, welcoming enthusiasts from far and wide to Bicester Heritage.”
Photo credit: Lyndon McNeil.
ENDS
Editors Notes
About Hagerty
Hagerty is an automotive lifestyle brand. Our mission is keep driving alive for car lovers and drive positive change in the world. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Drivers Club magazine, Hagerty Media, MotorsportReg, Hagerty Garage + Social and more. Hagerty is the world’s largest provider of specialist insurance for enthusiast vehicles and supports keeping car culture alive through youth programs, the Historic Vehicle Association (HVA), the RPM Foundation and more.
Hagerty offers a comprehensive range of insurance options to classic vehicle owners. Our policies include features designed for classics such as, UK and EU Roadside assistance and recovery, agreed value, salvage retention and more as standard. Hagerty is rated excellent on TrustPilot with a score of 4.9 out of over 7400 reviews.
For more information, call 0333 323 0989 or visit www.hagerty.co.uk
Media enquiries: media@tonic-collective.com